{"id":1960,"date":"2026-04-23T10:00:00","date_gmt":"2026-04-23T08:00:00","guid":{"rendered":"https:\/\/www.horlyviaggi.it\/blog-viaggi\/?p=1960"},"modified":"2026-04-22T18:56:18","modified_gmt":"2026-04-22T16:56:18","slug":"vespa-80-anni-a-roma-programma-eventi-e-nuovo-modello-verde-pastello","status":"publish","type":"post","link":"https:\/\/www.horlyviaggi.it\/blog-viaggi\/vespa-80-anni-a-roma-programma-eventi-e-nuovo-modello-verde-pastello-1960\/","title":{"rendered":"Vespa 80 anni a Roma 2026: programma, eventi e nuovo modello Verde Pastello"},"content":{"rendered":"\n<p>Nel 2026 spegne ottanta candeline l&#8217;oggetto italiano pi\u00f9 riconosciuto e desiderato al mondo dopo la pizza. Non \u00e8 un&#8217;auto, non \u00e8 un&#8217;opera d&#8217;arte anche se figura esposta in pi\u00f9 di un museo. \u00c8 una piccola scocca d&#8217;acciaio con due ruote, nata per far muovere un Paese in ginocchio e finita per diventare un&#8217;icona di stile, libert\u00e0 e design &#8220;Made in Italy&#8221;. La Vespa compie 80 anni senza aver mai smesso di sembrare giovane, e questo \u00e8 il suo vero miracolo industriale: aver trasformato una necessit\u00e0 in desiderio, un mezzo in linguaggio.<\/p>\n\n\n\t\t\t\t<div data-aos= \"fade-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1 uagb-toc__collapse uagb-block-521121df      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTabella contenuto\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#23-aprile-1946-un-brevetto-con-le-ali\" class=\"uagb-toc-link__trigger\">23 aprile 1946 un brevetto con le ali<\/a><li class=\"uagb-toc__list\"><a href=\"#litalia-che-voleva-ripartire\" class=\"uagb-toc-link__trigger\">L&#039;Italia che voleva ripartire<\/a><li class=\"uagb-toc__list\"><a href=\"#da-vacanze-romane-al-moma\" class=\"uagb-toc-link__trigger\">Da Vacanze Romane al MoMA<\/a><li class=\"uagb-toc__list\"><a href=\"#perch\u00e9-il-design-non-invecchia\" class=\"uagb-toc-link__trigger\">Perch\u00e9 il design non invecchia<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#estate-2026\" class=\"uagb-toc-link__trigger\">Estate 2026<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#ottantanni-di-evoluzione-tecnica\" class=\"uagb-toc-link__trigger\">Ottant&#039;anni di evoluzione tecnica<\/a><li class=\"uagb-toc__list\"><a href=\"#roma-25-28-giugno-2026-la-festa-pi\u00f9-grande\" class=\"uagb-toc-link__trigger\">Roma, 25-28 giugno 2026: la festa pi\u00f9 grande<\/a><li class=\"uagb-toc__list\"><a href=\"#la-vespa-80th-in-verde-pastello\" class=\"uagb-toc-link__trigger\">La Vespa 80th in Verde Pastello<\/a><li class=\"uagb-toc__list\"><a href=\"#comunit\u00e0-libert\u00e0-e-futuro-elettrico\" class=\"uagb-toc-link__trigger\">Comunit\u00e0, libert\u00e0 e futuro elettrico<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<h2 class=\"wp-block-heading\">23 aprile 1946 un brevetto con le ali<\/h2>\n\n\n\n<p>La data ufficiale \u00e8 il 23 aprile 1946. A Firenze Enrico Piaggio deposita il brevetto di un veicolo strano, progettato dall&#8217;ingegnere aeronautico Corradino D&#8217;Ascanio. Piaggio, che fino a poco prima costruiva aerei, aveva bisogno di reinventare la fabbrica di Pontedera dopo i bombardamenti. D&#8217;Ascanio, che detestava le moto, disegna l&#8217;opposto di una moto.<\/p>\n\n\n\n<p>La sua idea viene dall&#8217;aeronautica: scocca portante come una fusoliera, niente tubo centrale a intralciare, ruota anteriore su un braccio simile a un carrello, cambio al manubrio, motore carenato per non sporcare. Quando Piaggio la vede dice che il suono e la forma ricordano una vespa. Il nome resta, il brevetto pure. Nasce ufficialmente la &#8220;Vespa&#8221;, brevettata il 23 aprile 1946 su progetto di D&#8217;Ascanio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;Italia che voleva ripartire<\/h2>\n\n\n\n<p>L&#8217;Italia del 1946 non ha strade, ha tantissime macerie. La gente ha bisogno di qualcosa di economico, che si possa guidare in abito da lavoro, che porti due persone e una borsa della spesa, che non richieda di scavalcare un serbatoio. La Vespa nasce esattamente per questo: un&#8217;Italia devastata dalla guerra che cerca una mobilit\u00e0 semplice.<\/p>\n\n\n\n<p>Le soluzioni di D&#8217;Ascanio sono radicali: niente tubo centrale, scocca portante, guida comoda anche per chi non \u00e8 motociclista. Costa poco, consuma poco, si ripara con un cacciavite. Nel 1946 ne vengono prodotte duemila. Nel 1950 sono gi\u00e0 sessantamila. Le fabbriche Piaggio non bastano, nascono licenze in Germania, Francia, Spagna, India. La Vespa diventa la prima globalizzazione italiana, prima della moda e del design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Da Vacanze Romane al MoMA<\/h2>\n\n\n\n<p>Il salto da utilitaria a icona avviene grazie ad una scena di un film. Nel 1953 Audrey Hepburn sale dietro Gregory Peck su una Vespa 125 e attraversa Roma in Vacanze Romane. Non \u00e8 product placement, \u00e8 racconto: la libert\u00e0 di due giovani che sfuggono al rigido protocollo visto che lei \u00e8 una Principessa e lui una persona qualunque. Da l\u00ec il cinema non la molla pi\u00f9: La Dolce Vita, Quadrophenia, Alfie, centinaia di copertine.<\/p>\n\n\n\n<p>La Vespa \u00e8 lo stesso oggetto che finisce, senza modifiche, nella collezione permanente del MoMA di New York e della Triennale di Milano, riconosciuto come uno dei prodotti di disegno industriale pi\u00f9 famosi al mondo. La critica lo spiega con la stessa frase che usava D&#8217;Ascanio: &#8220;andare in giro con le ali sotto i piedi&#8221;, citata spesso per ricordare quel 23 aprile 1946 e il film che l&#8217;ha resa eterna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perch\u00e9 il design non invecchia<\/h2>\n\n\n\n<p>Ottant&#8217;anni di mode e la Vespa \u00e8 ancora immediatamente riconoscibile. Il segreto risiede nella sua eterna bellezza. La scocca \u00e8 un segno continuo, senza saldature a vista. Lo scudo anteriore protegge, la sella \u00e8 bassa, il manubrio pulito. Tutto \u00e8 disegnato per l&#8217;eleganza prima che per la prestazione.<\/p>\n\n\n\n<p>Questa coerenza le ha permesso di attraversare i Mod inglesi degli anni Sessanta, i paninari degli Ottanta, gli hipster dei Duemila, senza sembrare un oggetto di costume. Ogni generazione ci proietta sopra il proprio desiderio di libert\u00e0 e la Vespa lo restituisce intatto perch\u00e9 non ha mai tradito le proporzioni originali.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-ast-global-color-4-background-color has-background\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.horlyviaggi.it\/blog-viaggi\/wp-content\/uploads\/sites\/3\/2026\/04\/viaggi-gruppo-6-400x300-1.webp\" alt=\"Estate con Horly Viaggi | Vacanze di gruppo | Horly Viaggi\" class=\"wp-image-1921 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/www.horlyviaggi.it\/blog-viaggi\/wp-content\/uploads\/sites\/3\/2026\/04\/viaggi-gruppo-6-400x300-1.webp 400w, https:\/\/www.horlyviaggi.it\/blog-viaggi\/wp-content\/uploads\/sites\/3\/2026\/04\/viaggi-gruppo-6-400x300-1-200x150.webp 200w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-uagb-info-box uagb-block-bfec1b45 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\"><strong>Estate 2026 <\/strong><\/h3><\/div><p class=\"uagb-ifb-desc\"><strong>Risparmia 300\u20ac<\/strong><br>con il <strong>Super PrenotaPrima<\/strong><\/p><div class=\"uagb-ifb-button-wrapper wp-block-button\"><a href=\"https:\/\/www.horlyviaggi.it\/viaggi\/\" class=\"uagb-infobox-cta-link wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\" onclick=\"return true;\"><span class=\"uagb-inline-editing\">Scopri di pi\u00f9<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M503.7 226.2l-176 151.1c-15.38 13.3-39.69 2.545-39.69-18.16V272.1C132.9 274.3 66.06 312.8 111.4 457.8c5.031 16.09-14.41 28.56-28.06 18.62C39.59 444.6 0 383.8 0 322.3c0-152.2 127.4-184.4 288-186.3V56.02c0-20.67 24.28-31.46 39.69-18.16l176 151.1C514.8 199.4 514.8 216.6 503.7 226.2z\"><\/path><\/svg><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ottant&#8217;anni di evoluzione tecnica<\/h2>\n\n\n\n<p>Sotto la forma immutata, la meccanica invece \u00e8 cambiata tutta. Dalla 98 del 1946 si passa alla Faro Basso, alla GS da 100 all&#8217;ora, alla PX che ha motorizzato l&#8217;India e l&#8217;Indonesia, alla ET con il motore automatico, alla GTS 300 a iniezione, fino alla Elettrica del 2018.<\/p>\n\n\n\n<p>La Vespa oggi \u00e8 piattaforma tecnologica, non solo retr\u00f2. Eppure mantiene gesti antichi: il cavalletto a sinistra, il rumore metallico del bauletto, il profumo di miscela che per molti resta memoria olfattiva. \u00c8 questa tensione tra continuit\u00e0 e aggiornamento che spiega la longevit\u00e0 commerciale: oltre 19 milioni di unit\u00e0 vendute prodotte ancora a Pontedera ed in Vietnam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roma, 25-28 giugno 2026: la festa pi\u00f9 grande<\/h2>\n\n\n\n<p>Per festeggiare gli 80 anni della Vespa la Piaggio ha scelto il luogo pi\u00f9 ovvio: Roma. Dal 25 al 28 giugno 2026 la citt\u00e0 diventer\u00e0 il palcoscenico della pi\u00f9 grande celebrazione internazionale mai realizzata nella storia della Vespa. L&#8217;evento coincider\u00e0 con i Vespa World Days, che nel 2026 assumeranno un significato particolare perch\u00e9 cadranno proprio nell&#8217;anniversario della nascita del 1946.&nbsp;<\/p>\n\n\n\n<p>Sono attesi a Roma decine di migliaia di Vespisti da tutto il mondo, uniti dagli stessi valori di bellezza, eleganza, gioia di vivere e libert\u00e0. Non sar\u00e0 solo un raduno: quattro giorni di parate, mostre, concerti, itinerari tra Fori e Gianicolo, con la Citt\u00e0 Eterna scelta perch\u00e9 da sempre \u00e8 nell&#8217;immaginario collettivo il luogo simbolo della dolce vita su due ruote.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Vespa 80th in Verde Pastello<\/h2>\n\n\n\n<p>Ad aprire le celebrazioni, gi\u00e0 a EICMA 2025, \u00e8 arrivata la serie speciale. Si chiama Vespa 80th ed \u00e8 proposta su base Vespa Primavera e Vespa GTS. Il suo elemento distintivo \u00e8 la livrea Verde Pastello, ripresa dalle prime produzioni monocolore, estesa a dettagli come profili dello scudo, maniglione, specchi e sospensione anteriore.<\/p>\n\n\n\n<p>A completare il quadro ci sono loghi e targhette speciali per l&#8217;ottantesimo. Sulle versioni 2026 debutteranno anche aggiornamenti concreti: cerchi da 12&#8243; di nuovo disegno, freno posteriore a disco da 220 mm, il ritorno del gancio a scomparsa sotto il manubrio e, sulle cilindrate oltre 50 cc, il sistema keyless. Disponibile in 50, 125, 150 ed elettrica, \u00e8 un oggetto da collezione pensato per essere usato tutti i giorni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comunit\u00e0, libert\u00e0 e futuro elettrico<\/h2>\n\n\n\n<p>La vera eredit\u00e0 della Vespa non \u00e8 industriale, \u00e8 sociale. Ha insegnato all&#8217;Italia che la mobilit\u00e0 pu\u00f2 essere democratica e bella allo stesso tempo. Ha creato club in 60 Paesi, un linguaggio comune fatto di raduni, restauri, viaggi lenti. Oggi quel linguaggio si aggiorna: la Elettrica \u00e8 silenziosa, ma mantiene la scocca in acciaio, perch\u00e9 l&#8217;identit\u00e0 non \u00e8 nel rumore.<\/p>\n\n\n\n<p>A 80 anni la Vespa resta contemporanea per lo stesso motivo per cui nacque: risponde a un bisogno attuale. Nelle citt\u00e0 congestionate del 2026, dove lo spazio vale pi\u00f9 della velocit\u00e0, un veicolo piccolo, agile, bello, che si parcheggia ovunque e non ti sporca i pantaloni, \u00e8 pi\u00f9 sensato che mai. Enrico Piaggio voleva dare agli italiani un modo economico per muoversi. D&#8217;Ascanio gli diede un modo elegante per sentirsi liberi. Ottant&#8217;anni dopo, quella promessa \u00e8 ancora in strada.<\/p>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-info-box uagb-block-ea1e98f0 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-middle wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><span class=\"uagb-ifb-title-prefix\"><strong>Horly Viaggi<\/strong> dove le <strong>Vacanze di Gruppo<\/strong> si trasformano in autentiche <strong>Emozioni<\/strong>.<\/span><\/div><div class=\"uagb-ifb-button-wrapper wp-block-button\"><a href=\"https:\/\/www.horlyviaggi.it\/viaggi\/\" class=\"uagb-infobox-cta-link wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\" onclick=\"return true;\"><span class=\"uagb-inline-editing\">Scopri le prossime vacanze<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M168.3 499.2C116.1 435 0 279.4 0 192C0 85.96 85.96 0 192 0C298 0 384 85.96 384 192C384 279.4 267 435 215.7 499.2C203.4 514.5 180.6 514.5 168.3 499.2H168.3zM192 256C227.3 256 256 227.3 256 192C256 156.7 227.3 128 192 128C156.7 128 128 156.7 128 192C128 227.3 156.7 256 192 256z\"><\/path><\/svg><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vespa compie 80 anni: dal brevetto del 1946 alla festa di Roma 2026, la storia dell&#8217;icona italiana di stile e libert\u00e0.<\/p>\n","protected":false},"author":1,"featured_media":1993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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